Маркетинг 5.0. Технологии следующего поколения

Аннотация:

For the first time in history on Earth, five generations live together with various views, preferences and behavior. With an increase in the role of generations Z and alpha, the time has come for the next evolutionary jump in marketing. Philip Kotler, world-famous gurus of marketing, together with experts of conducting consulting on Digital transformation Markplus, Inc. In his new book, know-how to use advanced marketing technologies, as well as a comprehensive study of what challenges are facing marketing today today. Inside you will find answers to questions: · С какими последствия COVID-19 еще предстоит столкнуться бизнесу? · What should be the customer experience of a new generation? · What technologies will become the driving marketing forces 5.0? · Why, despite the fact that the technology has won a strong place in our lives, it is humanity that should remain in the center of the marketing focus 5.0.? · How, knowing this, companies to correctly apply technologies imitating a person and create a unique value for the consumer? “When they ask me who to read on marketing, I always answer - Philip Kotler. In the book you will find examples of how marketing works on the basis of digital algorithms, AI, the Internet of things, Big Data and augmented reality. Separately clarified how the promotion is for boomers and zumers. This is a base that was not enough - with understandable schemes and graphs. I recommend!" - Pavel Gurov, technical boglogger and marketer. The creator of the telegram channel @gurovdigital and one of the most popular Russian podcasts in 2019 “Philip Kotler is an expert on marketing No. 1 in the world. I had the honor to learn from him personally, and I know how accurately he is able to predict the upcoming changes in the market. If you want to know what marketing will be in the near future and what technologies to invest today in order to be among the leaders by 2025, then this book is definitely for you. ” - Alexander Levitas, expert No. 1 for partisan marketing in Russia and the CIS, author of business bestsellers